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Letters writ large for honest Yeoman's livery
Page 56
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WHILE a combination of severe weather conditions and the road haulage strike restricted the entry for CM'S 1979 tipper operators' livery competition, there were still good quality entries from which our judges could choose.
The winner, from Yeoman Aggregates of Acton in West London, appealed instantly to the judges. They liked its simple blue and white colours, and commended Yeoman's use of large lettering. They felt that the balance of the two colours — two which are not used commonly on lorries — was executed well, and their view was summed up by a judge who said: "It looks uncontrived, and is very honest."
A white and burgundy colour scheme for Lunn of Rothwell won a special commendation, but our judges felt it was not practical for tipping. They felt its colours were "very feminine for a gutsy business", and thought it would have benefitted from having a red, rather than a white cab.
They felt its lettering let it down by diving the false impression that the company's name was L. Unn, rather than Lunn. On the other hand, they were pleased to see from one
of the photographs supplied that the company had spotted two badly painted letters on one side of the vehicle, and had arranged for these to be repainted before other photographs were taken.
The judges felt confused by the entry from Peter Sadler of Wakefield, as the Darrington name on the body side appeared to bear no relation to the owner's name. They also felt that the Darrington name should have been spread along the length of the body.
The Owen of Dinnington entry was let down, they felt, by repetition of the name on diamonds on the sides. It appeared to suggest a doublebarrelled Welsh surname.
In general, the judges were critical of operators who had spaced letters badly, had varied the styles of scripts, and who had been careless in their application of manufacturers' nameplates.
We share our judges' confidence that CM's livery competition is making operators more design-conscious. Because of this, the judges feel justified in giving awards only to those vehicles which meet our high standards.