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The cosmetics industry baffles most men at the best of
Page 26
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times with its pseudo-scientific lechno babble', usually featuring words like triglycerides or complex-long-chain-protein-hair-restorative molecules.
All of which usually promise to restore you or your hair to some fondly imagined state of silky perfection, or to turn back the "seven signs of ageing" (incontinence, memory loss and er.., the others escape me).
However, even the ladies at CM were left puzzled by the slogan of US firm Anthony which produces 'men's grooming products' (personally, we always thought grooming was something monkeys indulged in).
"Logistics For Men" it promises on the packaging, although quite what that means is anyone's guess. Hopefully, in the best traditions of logistics it won't leave you shrink-wrapped in cling film and stacked on a pallet, which is then put in the furthest corner of the biggest, darkest warehouse in the land.