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. . . and into the thirties
Page 155
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specially designed building. Knowledge and experience was already tending to create branches based on ideas which 20 years later were still modern.
In this year yet another provincial branch was built in Hull, Yorkshire. Once again the impact on the Motor Trade was immediate and success was apparent in a very short time. This branch, unfortunately, was severely damaged during the war but, despite temporary premises in a poor location, the branch consistently improved. It was finally re-housed in a modem building in 1950 but already the available space is inadequate.
By 1932 the floor space used by the Company had risen to 40,000 sq.ft.
After a few years of consolidation, the need for specially planned headquarters was pressing and a vast new central lyre station was erected at Whitfield Street, near Tottenham Court Road, in the heart of London. These premises were the headquarters of the Company from 1932 to 1937.
1933 The year 1933 marked the start of yet another period of intense activity. Branches were acquired in Maidstone and Canterbury, 1934/35 New branches at Burnley and Cardiff were built in 1934, followed in 1935 by magnificent premises at Birmingham. The premises at Birmingham were very advanced for their time and proved adequate until re-housing became necessary in 1959.
1936
New premises were built at Chiswick and development was undertaken in the Eastern Counties. Branches were built at Colchester and Ipswich, whilst an existing business was purchased in Norwich.
Marsham again ventured into Surrey by building at Guildford. Expansion in Lancashire justified opening at Blackburn.
Marsham had become nationally known as the leading tyre distributor. Enthusiasm, backed by knowledge and experience together with what had already become a byword—"Marsham Team Spirit", was making its impact on commercial users and tyre traders, The progress of 1936 was completed by the acquisition of an already established organisation in Northampton and Peterborough--Hollingsworth's Tyres Services Limited.