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An expanding market

5th January 1995, Page 28
5th January 1995
Page 28
Page 28, 5th January 1995 — An expanding market
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Which of the following most accurately describes the problem?

arcels carrier UPS has been the beneficiary of extra business by lingerie manufacturer Gossard, which has found its cup runneth over in demand by retailers for its leading brand, Ultrabra. In the past 10 months the fashionconscious French have increased orders from 30 parcels a week to 100 parcels a day delivered from the UK based firm's Leighton Buzzard distribution depot. Fashion being what it is. there was a time when bra manufacturers were left strapped for crash—now women are clearly getting back into bras in a big way.

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