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PUBLICITY and Customer Relations in Transport Management £12.50 is the title of a book which covers the main aspects of how to communicate with the general public and how best to advertise your operations and keep the media informed of any interesting events in your calendar.
Staff communications are given a fair amount of coverage. Advice on how to keep employees informed of in-house activities is clearly shown. A break-down in these communications will often lead to "militant tendencies" appearing in the company, the author points out.
The book is aimed at both the student planning a career in transport and the established transport man. Its author, David Wragg, is a journalist and public relations consultant. T.C.
Gower Publishing Co Croft Road, Aldershot, Hampshire