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RHA & FTA fight till peed fiends
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• For the first time the road transport industry's two main associations, the FTA and the RHA, have joined together to launch a national road safety campaign. The 'No Need To Speed' programme aims to encourage drivers to drive within the speed limits.
Roads and Traffic Minister Peter Bottomley, who formally launched the campaign, said, "I am delighted to launch this campaign, it will make our roads safer."
The combined forces of .10,000 RHA and FTA members are being sent campaign leaflets, stickers and posters explaining why there is `no need to speed'.
Advertising hoardings around the country will also carry the campaign's 'Keep to the limits' poster (designed for the campaign by Sainsburys).
Richard Turner, FTA director of planning, says posters will be displayed at 130 motorway service areas, including 50 Trust House Forte sites donated by the company.
Freddie Plaskett, Director General of the RHA, says it actually pays operators to ensure their vehicles are driven within the speed limit.
"Nobody really benefits from speeding," says Plaskett: 'The wear and tear on the vehicle, the extra stress on the driver, the increased risk of accidents and the damage to the transport industry's image, are all very sound reasons for backing the campaign."
FTA president Stuart Phillips says, "Drivers are in the front line, they have their foot on the accelerator, and they must keep to the limits, but transport managers have their part to play too, by ensuring delivery schedules do not encourage speeding." This is a point raised by Bottomley, who said at the launch, "Transport managers must put up the posters in their depots, but more importantly they must emphasise in their dayto-day work that they will take positive steps if their drivers speed.
"Nearly all lorry drivers, nearly all the time are our safest road users," said Bottomley. "The overwhelming majority of drivers obey the speed limit," he said, "let's hope this campaign improves the driving of the few. '' The campaign is likely to last two months, during which time the ETA and RHA both plan to hold a number of special events, culminating in a display at the Motor Show.