MEET OUR NEW 24-TON BEST NEWS SINCE SLII R. IT'S THE D BREAD.
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Just for once, the expression the greatest thing since sliced bread" ; no cliché. 24-tonners are used !xtensively for transporting foodstuffs Ind other large but comparatively ght loads, if you're in this sort of business, read on.
The "best news" bit concerns the launch of the Mercedes 1617S, a custom-built artic for the UK, the first 24-tonner we have offered. Bringing the total Mercedes artir rannri tn f vp
vehicles, from 24 to 40 tonne. Now, a demonstrably successful size of truck for your business comes with the promise of Mercedes reliability and long-term economy. A 6-cylinder engine, built by us, and turbo-charged to give 168 bhp. A 9-speed, synchromesh gearbox, built by us. A hypoid rear axle, built by us. And a "Nev Generation" cab, day or sleeper built by us. Ah. You've noticed the phrase "built by us."
Mercedes have never had any sympathy with the school c thought that says: if Tom make5 engines, Dick makes axles and good old Harry makes gearboxes, why not just bolt them together and make trucks...?
It's one way to make trucl. certainly, but not ours.
Our thinking begins withl idea of "balanced engineering" Like most other good ideas, it i! simple in expression and rathei harder in execution. It involves making as many components i possible, from the very best materials possible, and putting them together with all possiblE skill. Every part must match ar work with every other part towards the final function of th whole truck.
The benefit to you is lowE maintenance costs. Fewer charges for parts and workshc time, and considerably less downtime. For the Mercedes philosophy states unequivoca time, trouble and money spent in the making can lead only to time, troublE and money saved in the working.
Check with your dealer. You ca locate him by ringing our regional offices in London on 01-560 2151, or Wakefield (0924) 254111. See if Mercedes can help you make some bread. And perhaps put a little butter and jam on it.
METICULOUS ENGINEERING
M ercedes
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