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Midland Red's limited-stop 'doing well'
Page 44
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A-THOUGH most of Midland Red's new limited-stop stage carriage services between Birmingham and surrounding towns were doing extremely well, some had encountered late running problems due to traffic congestion during evening rush periods. This was stated by Mr. J. K. Isaac, the company's assistant traffic manager, giving evidence to the West Midland Traffic Commissioners in support of applications for similar services between Birmingham and Walsall and Birmingham and Redditch. Both were granted.
Mr. Isaac said the problems had been encountered on the Kidderminster and Hasbury services. "But at least we still create an illusion of greater speed, which I think is important," he pointed out.
The Kidderminster service was doing extremely well, but the service to Hasbury, operating only at peak periods and Saturdays, not so well. Although still anremunerative, the revenue from the route had been doubled.
In both the Walsall and Redditch applications, it was stated that the limited-stop services would be superimposed on the existing ordinary stage services which would be slightly reduced in frequency.
Introducing the applications for Midland Red, Mr. J. B. Griffiths said the limited-stop facility was a new kind of operation for his company. It was aimed at arresting the serious decline in traffic and attracting new traffic in the form of motorists tired of the serious car parking difficulties in Birmingham city centre.