Ad campaign for Green Line
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LONDON COUNTRY has mounted a major advertising campaign for its Green Line coach services in and around Britain's capital.
A series of four different television advertisements aimed at attracting customers to Green Line commuter, shopping, leisure and general services is already being shown on London independent television.
These will be supplemented by additional tv advertisements for direct Green Line Flightlink services to Luton, Heathrow and Gatwick airports.
This advertising is being supported by a press campaign.
National Bus-owned Green Line is also introducing an expanded programme of "days out" services including the capital's first regular direct service to the Alton Towers leisure park in Staffordshire.
Many of these services have combined fare and entry tickets and operate from pick-up points in Central London as well as the Home Counties.
The new seasonal services are being aimed at both the domestic and incoming tourist markets and brochures have been circulated in the United States by the British Tourist Authority.
London Country at present turns over £15m with its Green Line services and it considers further development in this coaching area as crucial to its future in the developing deregulated operating environment.
Its first attempt to move on to franchised London Regional Transport routes brought it only two of the 12 routes put A SUFFOLK coach firm proprietor, twice fined for failing to dismantle a bus wash installed without planning consent {CM, February 23), has had the second fine halved on appeal.
Derek Munson, managing director of Beestons Coaches, of Hadleigh, was fined £700 by the town's magistrates on February 15 for failing to comply with an enforcement notice served by Babergh District Council.
At Bury St Edmunds Crown Court on April 15 assistant recorder Simon Barham said that the fine was "a little severe" and reduced it to £350. out to tender (CM, April 20).
The future of a 13th route, already operated by London Country, is still under active investigation.