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SMARTER SAFER STRONGER To fix its marketing problem, Harries commissioned

4th March 2010, Page 32
4th March 2010
Page 32
Page 32, 4th March 2010 — SMARTER SAFER STRONGER To fix its marketing problem, Harries commissioned
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Midlands PR agency Cognition to undertake a full audit of the company's strategy. From this came a plethora of sound recommendations and a structured plan to move things forward. "We knew we had to market the business more effectively, reaching out to a potential client base in an effective manner. Rebranding with a new logo and the strap line of 'Smarter Safer Stronger' was a key improvement, but one wrapped up in a whole raft of new corporate communication packages. Our internet presence, for example, probably represented the business we were eight or 10 years ago not the one we are today," Harries adds.

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Organisations: Midlands PR

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