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Dealers move into the lights With Volvo now distributing Mitsubishi

4th June 1998, Page 58
4th June 1998
Page 58
Page 58, 4th June 1998 — Dealers move into the lights With Volvo now distributing Mitsubishi
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Which of the following most accurately describes the problem?

Canters, Renault VI outlets selling Renault Master 3.5tonners, and Isuzu Truck happy to appoint ERE distributors to sell its products, a growing number of traditional heavy truck outlets are selling vans and light trucks. They can boost a dealership but you've got to employ specialists to sell them, says Alan Stonier, sales manager at Stoke-on-Trent [RI distributors Beech's Garage.

His company has sold Isuzus for nine months, but business only began to look up when he employed a dedicated salesman who also sells Tatas. "I thought Isuzus could be sold on the back of ERFs, but I was wrong. It's a different business," Stonier says.

At Volvo distributor Thomas Hardie Commercials, director Ken Strolin and his colleagues have installed a sales team which concentrates on Canters plus Volvo's own FLC 7.5-tonner.