Blowing hot and cold is a virtue
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MARTHEUS KEMKERS, of Eelde, Holland, is one of the few people who make a virtue out of blowing hot and cold. He specialises in the transport of flowers, which demand delicate temperature control. Potted plants, for instance, require a temperature of 17-18°C but cut flowers like a much cooler environment. Roses and freesias should be carried at 4-5°C and chrysanthemums at 7°C.
Martheus Kemkers' Daf vans have both heating and cooling systems. He looks forward to the day when someone will invent (if it has not been done already) an instrument that will record on a kind of temperature chart the variation in temperature on a journey to within a tenth of a degree.
I am all for saying it with flowers but to a reluctant gardener such precise enunciation sounds slightly pedantic.