Branding goes a long way GOOD EDITORIAL in CM by
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Christopher Walton (CM 20 June). I don't always share his opinion, but on this occasion I couldn't agree more. Stobart is the industry leader with regards to image and profile, but there are many of us smaller hauliers trying to do our bit.
I remember many years ago spotting the fabulous Kammac Trucking colourful F88s and F1Os with my dad. They were a common sight back then, but now I'm not sure what happened to them. But they were similar with regards to image.
I also recall, much later, chatting to a Stobart Magnum driver in a French services when we were both on the way home from Spain. He told me he had worked for Eddie Stobart since the early days and that Edward (as he referred to him) had a remarkable memory for names and knew all his drivers by their first names.
We are also very 'brand aware' at CSL Transport, and often get asked just how many trucks we operate as people seem to see them everywhere!
James Cooke CSL Transport