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Cutting Edge

4th July 1991, Page 24
4th July 1991
Page 24
Page 24, 4th July 1991 — Cutting Edge
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Which of the following most accurately describes the problem?

A xminster Carpets' A xminster Carpets'

drivers are floored by the firm's moves to provide personalised number plates for its 14-strong lorry fleet. Some of the plates cost more than £1,000 but boss Simon Dutfield reckons it is worth describing the AX or AXE registrations as a "great advert". No doubt it stops the competition walking all over his firm.