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Sales resistance

4th July 1975, Page 39
4th July 1975
Page 39
Page 39, 4th July 1975 — Sales resistance
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Which of the following most accurately describes the problem?

During a recent agricultural show photographer Dick Ross overheard what must rate as one of the :best pieces of sales resistance of the summer season. After a salesman on one of the commercial vehicle exhibits had spent 20 minutes expounding the glories of a particular vehicle to a prospective farmer buyer, that son of the soil posed the inevitable question:

"How much?"

"£17,700," was the reply.

As be turned on his heel to walk slowly away, the farmer