Last but by no means of the marketing tear 1 Sid
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Perrat, public rela manager, who provides media with information advice about removals ma Media coverage, partict from the admirable g published for Pickfords, been generous, and no spending a little time re
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ugh Moving House into ipe or A Moving Experi-an informatively emushome-moving guide by the -known humorist, Paul iings—could doubt the e of these publications in noting the image of the Ury's oldest and largest Dvals firm. The holiday 'travel market is catered Mith 'similar expertise.
le compact leaflets pre d to assist potential cus?.rs contemplating taking a or moving their home to :zerland, France, Germany taly, or emigrating to Ausa, Canada, South Africa or r Zealand, are also models any marketing department. iared with the help of ials of the countries coned and regularly up-dated, e leaflets contain a wealth nformation such as local oring regulations, what to bout pets, necessary docutation, etc.
le overseas removals )rtunities brought about by ent economic and political )enings are researched and oited by Pickfords relently, with specialist adverig in relevant professional management journals. If moving work is available, Pickfords are determined to have their share of it ! No doubt, with equal efficiency and zeal, any disgruntled emigrant would be brought back to the UK.
Training scheme
An impressive degree of top management support has gone into Pickfords' new training scheme for managers and estimators. Simulated selling of household removals work utilising colour slides of actual rooms in houses provides branch managers and sales staff with the opportunity of demonstrating before colleagues how to estimate and quote for work in a realistic situation. Listening skills— what do people really want the remover to do—rank high in the training package devised.
The degree of service provided affects the cost ; Pickfords believe in letting the customer think aloud while the salesman makes helpful remarks. The customer wears the pants and deserves the level of service he or she is prepared to pay for.