Best year yet for kw Ford
4th February 1988, Page 13
4th February 1988
Page 13
Page 13, 4th February 1988
— Best year yet for kw Ford
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• Iveco Ford Truck plans to consolidate the market share improvement it made during 1987, says director of commercial operations Alan Fox — but it still made a loss.
Last year was the company's best for sales since 1979, and its market share increased across the model range as it squeezed past Leyland Oaf to become market leader.
Production was increased four times last year at the Langley plant, where 14,404 Cargos were produced, and losses are expected to be smaller than for any of the three years preceeding the 1986 merger.