Experiment—by Primrose Motors
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DRIMROSE MOTORS of Leominster, Herefordshire, has been authorized by the West Midland Traffic Commissioners to run an experimental service in this small town of 7,000, in anticipation of planned growth. The service starts on August 7.
Two morning and two evening journeys are to be provided on a circular route to link housing estates with factories. When the schools are open additional morning and afternoon journeys will run with a detour to pass the secondary school.
Adult fares have been calculated on the basis of 3d. each half-mile, with a maximum of 8d.
At the same sitting, the Primrose application for fare increases, first made a year ago, was granted. Not one of the operator's stage services, it was shown, earned enough to cover its costs. The worst service was only earning 4.25d. per mile. The best of the daily services only averaged 18d. per mile.