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• Sponsorship of sporting events is gaining new popularity. Sportsmen

4th April 1987, Page 53
4th April 1987
Page 53
Page 53, 4th April 1987 — • Sponsorship of sporting events is gaining new popularity. Sportsmen
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backed by a sponsor hardly ever complain about their equipment. One group of sportsmen who will have no grounds for complaint is the newly formed Belgian cycle racing team, All Drive Renting, led by Ocana and Reybrouck. The team's sponsors, Cicli-Prom-Belgium, has just delivered a very expensive and much desired piece of equipment. Yes, built by Van Hool, the decadent double-decker is proving to be very popular with the boys. After getting legless in either of the two lounge bars the sportsmen can get fat in the servery which boasts a microwave oven and a fridge. Not hungry? Retire to the video room or the massage parlour and get in shape for that all important road race next day. Oh yes. There's also a little space for the bikes and room to fix the punctures.