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Campaigning for new recruits
Page 13
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• by Chrislindall The Freight Transport Association is fighting the driver shortage with a series of campaigns designed to highlight careers in haulage.
The apparent success of Smart Moves—the campaign to attract school children to the transport industry which was launched at this year's CV Show— served as a springboard to develop further ideas for tackling the lack of truck drivers.
"ft is ironic that the UK transport and logistics industry an acknowledged world leader, is likely to suf
fer from a basic labour shortage in the near future," says the FTA's skills manager, Sally Thorniec
In response, the FTA has published a guide leaflet identifying sources of funding for driver training In order to support the recruitment of new entrants to the industry. It is also 'sowing the seeds for the future" by helping schools provide pupils with an insight into the industry.
"The Smart Moves idea is to approach students and spread the message of what a vital and technologically advanced industry
we are," says Thorniey. "We are good at getting the job done but not at blowing our own trumpet."
Careers advisers are to be sent leaflets and the FTA is already in discussions about next year's CV Show. It also wants to get the logistics industry on the rational curriculum agenda and is consulting with educationalists.
"It's something that needs action as soon as possible," says Thornley. "Whatever people's ability, there's something for them. We want to encourage the industry to help itself."