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Sales shake-up for Ford

3rd November 1984
Page 15
Page 15, 3rd November 1984 — Sales shake-up for Ford
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Which of the following most accurately describes the problem?

FORD of Britain is to restructure its sales organisation, part of the aim is to strengthen its fleet market position. A new fleet sales division for cars and trucks is to be included in the organisation, headed by David Hurst.

Mr Hurst, at present director of truck sales, is appointed director, car and truck fleet sales. At the same time, car and truck sales are to be the combined responsibility of one

director, Ernie Thompson, currently director of car sales.

The appointments take effect from December 1. Others included in the reorganisation are: Bill Camplisson, the present director of marketing, as director, car and truck marketing; Jim Harris, manager, central service, to director, car and truck service; and Keith Prickett, director of customer services, to director, truck sales operations.