commercials market
3rd June 1993, Page 20
3rd June 1993
Page 20
Page 20, 3rd June 1993
— commercials market
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• Land Rover has launched a commercial version of the highly successful Discovery4x4. Based on the three-door bodyshell, with LR's own 2.5-litre turbodiesel and the standard drivetrain, the Discovery Commercial has a payload of 679kg and a load volume of 2.2m3. It retains many features of the passenger version—including an alarm—and will cost £15,250 (ex-VAT). Clearly an exercise in niche marketing—aimed at users who want comfort, high mobility and a prosperous image—the vehicle has only one near competitor, Isuzu's Trooper Commercial, and no large orders are yet forthcoming. Nevertheless, Land Rover Special Vehicles says that it is building 20 Commercials each week, in response to customer and dealer interest.