BRS looks to Inch ahead
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• BRS, the National Freight Consortium's contract hire and haulage operation, is confidently predicting that it will beat its 1988 turnover target of E300 Despite stock market crashes and an expected downturn in the New Year, BRS' sales and marketing director George Inch is in a bullish mood. Contract hire markets will continue to expand he says, and the company will actively pursue the E1 million marketing and advertising campaign which it has just bun ched. According to Inch, "we are already beginning to see results".
"Now that the new advertising and PR campaigns are underway," he says, "we shall not be limiting our address to the key transport management audience. I see a need for an educational programme directed towards board members and other businessmen not usually associated with the transport function. There is a glaring gap in the number of organisations utilising transport options such as contract hire and we shall be tackling this problem aggressively."
BRS is also going to start political lobbying in the New Year, which is an avenue it has not explored before.
A market survey of businessmen likely to influence transport decisions within their companies has just been undertaken by BRS. Inch was surprised to learn that many " Arn account" transport decisiol, makers did not even know what contract hire is. He is convinced that a positive and aggressive ad campaign by BRS can bring a lot of potentially untapped business into the fold.
CI Shares in the National Freight Consortium have fallen almost 13% in value since the stock market crash in October.
The shares, which are priced four times a year in preparation for a dealing day, will trade at 117V2p on 18 December, the next dealing day. This compares with 135p, the price established for the September dealing day.
NFC says the falling price reflects fluctuations in the stock market, but claims trading figures are buoyant.
End of year results for the NFC are due on 28 January next year.