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Mercedes marketing change

3rd December 1971, Page 38
3rd December 1971
Page 38
Page 38, 3rd December 1971 — Mercedes marketing change
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Which of the following most accurately describes the problem?

• Thomas Tilling Ltd. the industrial holding company, is to resume direct marketing of Mercedes-Benz commercial vehicles from next spring.

This will mean the end of the arrangement under which the Tilling subsidiary Mercedes-Benz (Great Britain) Ltd, the concessionaires, appointed Normand Commercial Vehicles Ltd as UK distributors with full responsibility for all marketing matters.