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A PUBLICITY campaign on behalf of private-enterprise hauliers is now being

3rd December 1954, Page 46
3rd December 1954
Page 46
Page 46, 3rd December 1954 — A PUBLICITY campaign on behalf of private-enterprise hauliers is now being
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Which of the following most accurately describes the problem?

launched by the Road Haulage Association. Copies of two banner posters measuring about 24 in. b.y 4 in. have been dispatched to the area organizations for distribution to hauliers for display on vehicles. . One states, "Private Enterprise promoted to Major Haul." The other says, " Home or away—Jan. 1 is the day."

These cryptic messages, designed to promote curiosity, will' be followed on January 1 with a circular poster about 14 in. in diameter. It incorporates a map of the British Isles on which is superimposed the wording, "All over the country consult your local haulier —he knows."

Some members of the Association are dissatisfied with the wording of the posters, which they believe is not sufficiently forceful or informative.