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Contract hire campaign

31st October 1991
Page 7
Page 7, 31st October 1991 — Contract hire campaign
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Which of the following most accurately describes the problem?

• Volvo is to step up its efforts to win contract hire business following its full takeover of Ailsa Truck Finance, Volvo formerly jointly owned Ailsa in a venture with a Swiss finance company, which it has now bought out. Ailsa is being renamed Volvo Truck Finance, The manufacturer aims to introduce truck rental at its dealerships to back up its contract hire customers, says managing director Bernt Brand tzaeg, who admits Volvo has not had the success it might have had in the contract hire market.

E Leyland Daf is believed to have offered ousted marketing boss Roger Phillips its Ford & Slater distributorships. The outlets, in Peterborough, Lincoln and Leicester, are owned by Leyland Daf. Phillips, UK managing director of marketing and sales, is being made redundant at Christmas.