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America goes green(ish)
Page 66
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Willie Nelson and Cheryl Crow trying to save the world...
Going green is trendy. You can't turn on the TV or open a newspaper or even your copy of CM without seeing something about the environment and what we need to be doing to save the planet. But some people still respond better to other motivations especially Stateside. In September 2006 country and western legend Willie Nelson (left), launched his own brand of biofuel, engagingly marketed as BioWil lie. It's aimed firmly at truckers and is being marketed with the slogan 'family farmers growing fuel for a stronger America'nothing about saving the planet or similar hippy nonsense.
Nevertheless, it seems the US is finally making some progress. Many celebrities now own hybrid Toyota Priuses along with their Ferraris; Cheryl Crowe is campaigning for efficient toilet paper use; and in California, the Governator has converted all his Hummers to biodiesel and LOP At arecent speech Arnie encouraged people to make going green 'sexy' messrs Cameron and Brown, are you paying attention?
Talking of green, recycling is another hot topic within the environmental movementand hauliers are being encouraged to think about what happens to their trucks at the end of their life.
One Swiss company that has made a market for itself on the back of this is Freitag.
The Zurich-based firm will sell you a one-off handbag, wallet or backpack made from old curtainsiders, seat-belts, used air bags and bicycle inner tubes. Now that really is recycling.