Panama's Largest Fleet Delivers Beer
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.DR013ABLY the largest road-trans1 port fleet in all Panama is operated "by Cervezas Panamerias, an important brewery of the southern republic with headquarters in the capital city. Three big establishments are maintained in this centre and one in Colon on the opposite side of the isthmus. CervezaS Panamenas represents the consolidation of three big concerns and carries on a considerable trade, Panama being a big beer-drinking country.
The road-motor fleet distributes C.P. products over a radius of 100 miles and comprises several types of vehicle, so as to meet diversified requirements. The fleet includes large units for carrying bulk supplies between breweries and outlying towns, medium-size vans for serving restaurants , and stores, and small outfits for the leaser retail and home -deliveries. The last-mentioned vehicles have to be selected with a view to their adaptability to the narrow and congested streets of Panama's cities. Both sides of the vans bear the company's name, with its slogan below:— " A Pride lito Offer, A Pleasure to Take.Above the company's name is the same slogan in Spanish.
Until recently, transport between Panama City• on the Pacific and Colon on the Atlantic, a distance of 50 miles, was necessarily by canal or railway, but a new road, known as the TransIsthmian Highway, has recently been completed and now large motors can be efficiently employed on this route.
All the company's breweries are modern structures of a -type suited to the territory, whilst modernity is also a feature of the road-transport fleet.