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Free truck ads for good causes
Page 16
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Ramage Distribution has updated its livery to include free advertising
space for worthy causes. Sally Nash reports.
AS PART ()FA rebranding exercise, Ramage Distribution is giving away advertising space on the back of seven of its vehicles to three charities and plans to use more of its fleet for the same purpose.
The directors came up with the idea during a meeting to discuss the company's corporate social responsibility strategy and the modernisation of its livery.
"Thc two things just seemed to marry up," says a spokeswoman for the company. The three charities which will • benefit are the Arthritis Research Council, Maggie's Centres and the Children's Hospice Association Scotland (CHAS).
Ramage says it believes it is the first multi-depot haulier to support charities in this way.
The three charities are delighted by the move.
Lisa Cuthbert from CHAS says: This will help to raise awareness of the services that CHAS provides in Scotland for children with life-limiting conditions and their families.
The Ramage Group runs a fleet of over 150 vehicles and has distribution centres in central Scotland the Midlands and North London.