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Maintaining MacBrayne's image

30th October 1970
Page 23
Page 23, 30th October 1970 — Maintaining MacBrayne's image
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Which of the following most accurately describes the problem?

• A problem facing the Scottish Bus Group since it recently absorbed the bus and coach services of David MacBrayne (CM June 6) has been resolved. This was to retain the identity of MacBrayne's vehicles, so well known to visitors and residents alike in the Highlands. The company's operations were split between Highland Omnibuses, Western SMT. and Alexander (Midland).

In fact, something of a compromise has been reached, whereby the vehicles transferred to Highland Omnibuses will wear a new livery of poppy red beneath the waist and peacock blue above. This replaces the traditional livery of bright red, cream and apple green, and will also be employed on Highland's own fleet of buses in place of the present deep red lower and cream upper panels. For its own coach tours Highland vehicles will, however, retain the pale blue and grey livery.

Many people, writes Derek Moses, have mourned the passing of the familiar MacBrayne emblem, a Highlander with targe and sword. but Highland Omnibuses are reluctant to let their own famed soaring golden eagle go. A design equally evocative of the area in which Highland Omnibuses operates is now being created.

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