lveco wins Cif advertising competition
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COMMERCIAL MOTOR'S prestigious Advertising Awards for 1985 were presented at a ceremony during the Scottish Motor Show last week.
The awards, designed to encourage higher artistic and communication standards in commercial vehicle advertising, have been running for four years. •
This year's judging panel, headed by John Harris of the John Harris Design Partnership, chose winners from over 100 entries or advertisements which appeared in Commercial Motor as follows: Best Mono Advertisement: First: lveco (Dudley Rickard Associates) Second: Castrc.)1 (Dorlands Advertising)
Best Colour Advertisement: First: Seddon Atkinson (The Buchanan Company) Second: Bedford (Park Advertising) Best Front Cover: First: MAN (Watts and Lord) Best Use of Photography: First: ERE (BRAHM) Second: Seddon Atkinson (The Buchanan Co) Best Overall Advertisement: lveco (Dudley Rickard Associates)