Wilson boxes up its prams into Freighters
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WILSONS of Guisely, the Yorkshire-based manufacturer of Silver Cross prams, has changed its packing methods so that it can operate more conventional lorries than before.
It used to carry up to 100 prams on their wheels in pantechnicons built on Bristol coach chassis, but has changed to carrying up to 200 pre-packed prams in each ofa new fleet of box-vans.
Three new Leyland Freighter 16-tonners with high Econolite box bodies and sleeper pods have been bought.
They have tail-lifts — mounted inside the shutter doors to iccep the loads dry — in order to speed loading of the cartons.
Wilsons delivers 95 per cent of its prams in its own trucks to 1,000 retail outlets. By standardising on 10m-long vehicles, it is able to gain access to crowded town centres.