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M-B's summer price hike

30th May 1987, Page 8
30th May 1987
Page 8
Page 8, 30th May 1987 — M-B's summer price hike
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Which of the following most accurately describes the problem?

• The relative weakness of Sterling against the Deutsclunark is having its effect on Mercedes-Benz (UK) which has confirmed that it will be putting its prices up "either next month or in July".

At a dealer event staged last week M-B (UK)'s commercial vehicle product marketing manager John Baker said: "This year we've pegged prices, but we are going to gave to move mid-June/July."

Baker expects prices to move by no more than 5%. The increase will not, he says, "reflect the overall depreciation of the Deutschmark." M-B (UK) last put its prices up in December 1986.

M-B (UK) expects to increase its vehicle sales in 1987, and predicts that its van and truck registrations will reach 14,800 (1986: 14,224).

Any improvement in M-B (UK)'s sales will affect its entire product range, rathek than one particular sector — but Baker does say that "one area where we feel we ought to do better is in tractive units". Mercedes aims to raise its share of the above-29 tonne truck sector to 12% by the end of the year.

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