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Britool aims for top with 300 van fleet
Page 104
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• Britool is launching 10 mobile showrooms on the road each month until a fleet of 300 vehicles is built up to sell its own Hallmark tools — with the aim of leading the market within three years.
"Britoil's Hallmark range is the first British brand to be delivered in specially built showroom trucks to automotive workshops," says the company
"This breaks the 20-year monopoly of this market by a foreign brand and provides tool buyers with a choice for the first time since the Sixties."
Each vehicle carries and sells stock worth 245,000 at retail prices.
The Britool range totals over 3,000 items from wrenches, screwdrivers and torque wrenches to air compressors, a MIG welder and engine diagnostic equipment. More than 1,000 wrenches, sockets and accessories are available within the Hallmark brand, produced using computer-aided design and manufacture equipment (CAD/ CAM) installed especially for the new range launch.
—Fooled-by-computer" wrenches are manufactured in Britool's factories in Cannock and Sheffield to exceptionally high standards, it is claimed, never before experienced in the industry.
Britool also claims that Hallmark wrenches are up to 16% stronger than any competing products according to its own tests — a strength achieved by the use of a unique hardening process developed for the new range.
To identify this new range, a multi-million pound investment, Britool has not only introduced a new distinctive brand identity, but also switched to a deep blue for its packaging, tool boxes and showroom vehicles. This is a departure from the traditional red almost universally used by automotive tool brands which Britool itself had previously pioneered.
Britool group chief executive Peter Bullock says: "The significance of Britool's return to this market is considerable. This re-emergence now gives tool buyers the option to buy British not just through patriotism, but because it is quite simply the best money can buy."
• T&N has acquired West Midlands composite moulder and machining specialist Triton Plastics for 21.9 million.