Road haulage booster
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• The European road haulage industry gets a (literally) colourful public platform in Shell's latest film "Long haul", shown for the first time last week.
Timely from several points of view, this excellent 27-minute film not only provides an insight into the way in which European road transport has developed but also states the economic case for road transport clearly and convincingly. It shows, for example, how only low-cost road transport makes perishables available at reasonable prices in far-distant markets.
The growth of scheduled, regular road freight services (Menna-Paris, for example); the importance of high productivity through mechanization (the Swedish logger wholoads, shifts and discharges 30 tons of timber singlehanded on each journey); and the sprouting of a white-collar image among drivers —with accompanying modern facilities — are dominant impressions of the European haulage scene. Fundamentally, though, it remains the domain of the small operator.
The film is available on free loan from the Petroleum Films Bureau, 4 Brook St, London W1 Y 2AY, or copies can be bought from Shell. B.C.