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BCA launches video appraisal service for CVs

30th January 2014
Page 13
Page 13, 30th January 2014 — BCA launches video appraisal service for CVs
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BRITISH CAR AUCTIONS (BCA) has introduced a commercial vehicle video appraisal service following a successful trial.

The auctioneers ran a pilot last year with selected vendors and the results were "overwhelmingly positive", according to BCA general manager CVs Duncan Ward.

"BCA's online video appraisals allow buyers to view every aspect of the exterior and interior of each vehicle in advance, clearly showing the condition and allimportant specification of the vehicle," said Ward. The video, which is then combined with the BCA Assured 30-point mechanical check,

means buyers are offered a "high degree of transparency and confidence".

First-time sale percentages improved and average residual values increased when the video appraisal service was used as part of the pre-sale marketing.

"Buyer response was overwhelmingly positive, and the service proved very popular with BCA Live Online bidders," explained Ward.

The appraisal is a 360° video of the vehicle's interior, exterior, roof and load bay condition, and lasts for two minutes.

"There is a fast scroll option if required, and it also offers multiple still images with a zoom feature, to give buyers more flexibility," added Ward.

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