Out and Home, By "The Extractor."
Page 8
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All roads lead to Manchester just now. Everyone I meet in the trade talks of paying the Show a visit of short or long duration, so the trade interest would seem to be thoroughly awakened. The chief feature is to arouse the interest of the users. We are certainly doing a large share of this work, and it remains for the exhibitors and the Show officials to use all their resources to effect this end. There are for the Show officials the lessons of the last London exhibition. It is clearly not sufficient to organize your show, put up a few posters. and wait for crowds that never come. That probably answers exceedingly well with the pleasure-car show ; it is so much easier to appeal successfully to a man's sporting or recreative side. Those who have left the selling of pleasure vehicles and have taken up the sale of lorries and vans know how much mor• difficult the task is. and how much harder it is to convince and secure the order: when it comes to "repeats." that is another matter, hie. every dav brino's its quota of spade work. The Editor's vicit. to Blackburn and Bradford should tell their tale.
Much rests, still, with the management. They should realize right away that independent methods are wanted from those that attract the pleasure-car user. There will no doubt be a comprehensive scheme of advertising in the local papers of the various towns, together with much billposting. In addition, there should be railway facilities arranged, excursions, etc., and I venture to suggest a series of circulars, pointing out the advantages of a visit, addressed to the heads of the northern firms who are likely to be interested in motor transport, and there are some thousands. Exhibitors will be doubtless doing this, but a circular from the Society of Motor Manufacturers and Traders will bear its own peculiar import, and should influence the right people. The COMMERCIAL MOTOR is round amongst a. very big number of them already.
Not long ago, I ran into Mr. T. H. Wagstaff, the representative in Cottonopolis for the Lacre Co.. and it was interesting to hear of the fine new central premises of which they have just taken up the occu pation. I think they are very fortunate in securing a roomy place in the building, adjoining the Mayfield Station. For the information of those who do not know their Manchester, I may say that Mayfield is not a suburb, but simply the name given to a station which lies near the heart of the city.
They tell me that one of the Leyland fire-engines which happened to be going through the works, rendered excellent assistance at the fire which has recently destroyed the shops of the Leyland Rubber Co. I understand that out of 800 work-people engaged, 300 will be immediately started at work again.
A solid tire company of the very first order are wanting one or two smart young fellows as travellers. They will be preferred if they have some experience of the motor business, but this is not essential as long as they nosse.s the instinct for selling. I think this is an exceptional opportunity, and there is a chance of making money. Any applications addressed to me at the office of this paper, shall be put into the right channel.