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Columbia Warner has just released a new film called White Line Fever. It's all about the American haulage business, a sort of transatlantic version of The Brothers, which happily went on holiday last week.
The American film opens with shots of a serviceman leaving Uncle Sam's employment to enter the equally hazardous transport business as an ownerdriver. While he is looking for a suitable "rig" the salesman advises him that the Cummins engine and an Eaton/Fuller driveline provides the best formula in the business. Good PR work, here. I don't know if it paid off, because I haven't seen the 'film. But I've marked it down as a must.