Public Sentiment is Everything
Page 24
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" ANY large organization becomes and at times will refuse to admit it is in the wrong, or that there is no good reason why some concession should not
imbued with its own importance, ing is not one of gratitude, Instead it is a feeling of triumph that David has wrangle. Should officialdom give way (most likely with bad grace) public feelbe given. The result is a protracted bested Goliath, and a chance of popular goodwill is lost for ever."
This warning is sounded by Mr. T. M. Glass, chief commercial and public relations. officer, Edinburgh City Transport in a new booklet published by the Institute of Transport.
In this booklet Mr. Glass deals at length with the subject of public relations in the road passenger transport industry.
No executive or employee in the road passenger transport industry can afford not to read this booklet, which is well written and informative. It is available from the Institute of Transport. 80 Portland Place, London, W.1—price 4s. 6d.
or 5s. post free. F.K.M.