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Name-change success logo for Grau

2nd November 1989, Page 123
2nd November 1989
Page 123
Page 123, 2nd November 1989 — Name-change success logo for Grau
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Which of the following most accurately describes the problem?

• GRAU Girling, now known as Grau Ltd, recently acquired by Echlin Inc, has adopted a new corporate identity — one adhering to the identity used by Echlin's US heavy-duty systems manufacturer, Midland Brake.

The UK operation is headed by md Mike Stevens and is based at Redditch (ABS division) and Blackburn (heavyduty division). Grau — formerly Grau Girling — has adopted a new corporate identity.