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Eight-legger gets Iveco-ised

2nd November 1985
Page 15
Page 15, 2nd November 1985 — Eight-legger gets Iveco-ised
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IV EGO'S revised eightwheeler with a more powerful Deutz air-cooled engine and die standard Ivey() cab in place of the low weight Magirus cab used currently, will be introduced in right-handdrive form at next year's TipCon exhibition at Harrogate.

lc will be one of four new models which will be added to lveco UK's range next year after the Turbo Daily is I aunched.

Alan Fox, Iveco UK's chief executive, prefers to keep details of the remaining three new models up his sleeve but he makes no secret of his plans to increase investment in dealerships next year and to win a steadily increasing share of the UK commercial vehicle market.

To the end of September this year, that share stands at 6.1 per cent. Fox plans to see it increase next year to seven per cent.

"We are on target to make a good profit again in 1985 but the end result will depend on the intensity of the truck price war which has opened up again in the last few months," says Fox.

He expressed particular concern at the heavy discounting which had recently begun in the 7.5-tonne mox, market sector.

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