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Priority change
2nd June 1978, Page 23
2nd June 1978
Page 23
Page 23, 2nd June 1978
— Priority change
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NATIONAL Travel is likely to launch a new marketing strategy later this year.
The National Bus Company has admitted that its marketing in the past was geared more towards the vehicles than the product and the customer.
The first priority was to establish the white coach image, but that has now been accomplished.
A local campaign around Peterborough has pointed the way towards the next stage— a 30 per cent increase in traffic followed an advertising campaign to promote its coach services from the town.