a he smoothy's smoothy, TV presenter Des Lynam, has been recruited
2nd July 1998, Page 28
2nd July 1998
Page 28
Page 28, 2nd July 1998
— a
he smoothy's smoothy, TV presenter Des Lynam, has been recruited
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by Parceline for its latest promotional campaign. Des will appear in a series of seven advertisements which highlight what the company considers to be its best qualities: a variety of express services, leading-edge technology and its DPD European road service. Parceline realises it's onto a good thing, linking Des with its name. With his cool, unflappable veneer, this silver-tongued professional could charm the birds off the trees—except for the Hawk, who is staying very firmly put in his old garret.