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ON AIR WITH BT • British Telecom is marketing an alternative to cellular radio for hauliers.

2nd July 1987, Page 32
2nd July 1987
Page 32
Page 32, 2nd July 1987 — ON AIR WITH BT • British Telecom is marketing an alternative to cellular radio for hauliers.
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System 4 is claimed to be cheaper than cellular radio, since hauliers can choose to limit radio coverage to a particular region.

Charles Baker, BT Mobile Communications, says: "Sure, cellphones are more advanced, but if the important thing for operators is simply to keep in touch with drivers at a reasonable cost, System 4 is the answer they've been looking for."

BT claims the equipment for System 4 can be as much as .2300 cheaper than cellular equipment.

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