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1111 International Ivery Competition

2nd July 1983, Page 52
2nd July 1983
Page 52
Page 53
Page 52, 2nd July 1983 — 1111 International Ivery Competition
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Which of the following most accurately describes the problem?

There are three classes in the 1983 Commercial Motor International Livery Competition. Class one is for vehicles up to 7.5 tonnes gvw and this category has now been won; class two, vehicles over 7.5 tonnes up to 40 tonnes gvw; class three, all public service vehicles & coaches.

THIS YEAR WE GO INTERNATIONAL

Through the Association of Commercial Vehicle Editors, operators throughout Europe will be able to enter.

Why do we think the livery competition is worthwhile? The public view of road transport is at best an evil to be tolerated. The extremists believe it is an intrusion on our way of life. Our campaign this year is to improve the public's image of the industry and the livery competition is part of that campaign.

There are too many badly painted, dirty vehicles on the road. There are, however, many operators who take a pride in the vehicles. They not only present a better image of their company to the public, they also enhance the image of the industry. We will do all we can to publicise the winning and commended livery with ilustrations and the judges' comments. We will be recruiting the services of associated journals to ensure that those who do well get maximum benefit.

The judging panels will be drawn from a group of graphic designers. There will be two awards in each class and an award for the 1983 overall champion. Winners in each class will receive a CM silver salver and there will be diplomas for those who receive the judges' commendation. In addition, International Paint will be making an award in each class for the highestplaced vehicle finished in an International Paint product.

The overall champion will also receive the IP championship trophy. The competition has been running for four years. Each year it has been expanded and it has again expanded for 1983.

What the judges look for

Our panel of experts spends many hours judging each class. They are critical and complimentary. They want to see a colour scheme which is in keeping with the operator's business. Type faces should complement this. The message conveyed on the bodywork should be precise, concise and readable. They favour those entries which make maximum use of body space. For example "rear doors are not always used to full advantage" is a regular criticism.

How to enter

Entry is simple, but the conditions must be met. The judges' decision will be final.


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