Application to Reduce Fares
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BECAUSE "a number of Very important points" arose from the case, the West Midland Licensing Authority last week reserved his decision on an application by Messrs. ). H. and G. H. Yoemans, canon Pyon, Hereford, to reduce fares on many of their excursions and tours.
Mr. Geoffrey Yoemans said that when an order had been made a year ago for a general increase of 15 per cent. in charges in the Midlands, his firm had not applied because of a mistake. "It is not our wish to undercut or charge less than other operators," he said. "We feel that if we can apply a lower fare, then we shall attract more passengers on our tours and so gain increased revenue." • Hereford, he added, was a rural area and the people had not as much money to spend as those in the cities.
Mr. D. G. Skelding, for two objecting private coach operators, submitted that the application was improper. "Who knows what is going to happen to other operators in the area if it is granted?" he asked.
SOUTHDOWN'S TOURS: EIGHT TO CONTINENT
rOUR Continental tours of 10 days' duration and another four of 12 days are to be run by Southdown Motor Services, Ltd., in 1953. Itineraries cover the Low Countries, France, Switzerland and Rhine Valley, Black Forest, the Austrian Tyrol, the Bavarian Alps, the Dolomites and Venice.
Among the home tours to be operated are two which embrace Ireland. A 13-day tour at £40 19s. is to the Lake District and Northern Ireland, and another of similar duration, but priced at £44 2s., is to Wales and the Irish Free State. There is also a grand tour of Britain lasting 18 days and priced at £54 12s.
The home tours programme includes six-day trips to Blackpool, the Lakes and the Wye Valley; seven-day tours to Devon, Cornwall, Yorkshire, Derbyshire and North Wales; and a 14-day trip to John o'Groats and Royal Deesidc.