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Madonna in multiple delivery

29th October 1992, Page 28
29th October 1992
Page 28
Page 28, 29th October 1992 — Madonna in multiple delivery
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adonna's controversial new book, Sex, could not have made quite the impact it did without a dose of good old fashioned logistics to get it to all the nation's bookshops at exactly the same time.

Securicor Omega Express undertook to deliver the blistering, blister-wrapped tome, to more than 1,000 shops at 10:00hrs on Tuesday 20 October. It was all in a day's work for Securicor which turns over Lim a year in book deliveries.

Interestingly, Securicor handled the work for book distributor, Reed Book Services, owned by Reed International which in turns owns Reed Business Publishing which publishes Commercial Motor. But with such influential friends could the Hawk acquire a review copy of Sex? Could he heck.