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Trailers join the Jet-set
29th May 2003, Page 8
29th May 2003
Page 8
Page 8, 29th May 2003
— Trailers join the Jet-set
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Keywords :
Communication Design, Graphic Design, Low-cost Airlines, European Low Fares Airline Association, Jet2.com, Low-cost Carrier, Advertising, Film Trailer, Trailer, Airline, Business / Finance
• Fowler Welch-Coolchain is to carry advertising on the side of up to 500 of its trailers promoting its sister company Jet2—a low-cost airline in the north.
Philip Meeson (pictured), chief executive of Jet2, says: "We needed to find innovative and
low-cost ways of advertising to potential travellers across the whole of the north of England. The trucks will be seen by masses of people, particularly on motorways and in city centres, who will see the potential for a bargain break."
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Philip Meeson