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• by Liam O'Brian Hauliers could benefit from a new marketing strategy that uses the sides of trailers as mobile advertisements.
Newly launched Road Ads is ready to pay hauliers to put adverts on the sides of their curtain and fixed-sided trailers.
The trucks will be fitted with satellite monitoring equipment to enable Road Ads to provide its dents with exact "opportunities-to-see" data.
The first hauliers to be used in this way are GH Lucking & Sons, .1 Coales & Son and
Switch International Trailers (UK) who, between them, are supplying 20 trucks during July.
They will pro
vide a claimed 24 million opportunities to be seen by passing motorists on the M25 to client, PNCTele.com. Each vehicle has two 45x8ft (13.6x2.6m) hoardings made in a weatherproof and fade-resistant vinyl.
Roads Ads, which says it negotiates individual rates with hauliers, has access to an initial fleet of 2,000 vehicles. It predicts strong demand given that there are few static billboard sites currently available inside the M25.
Tony Whines, managing director of Road Ads, says: ``Service companies in particular have shown tremendous interest in this new form of media and we already have a broad range of companies that will follow."
For more details contact Peter Wandless on 07000 762 3237.