Southern jargon
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■ Will We've had colleagues join us from British Road Services and others who have joined them from us, but last week one who had never before been to a BRS depot dropped in at Southern BRS headquarters in Potters Bar to hear about Clearfreight. "So you've never been Jexposed to BRS before," they said, hitting him with phrases like "This is a response interface situation." If we'd known you were going to expose him to language like that, chaps, we'd have warned him. In fact, we might have arranged for him to go on a comprehension course. He says that Clearfreight, SBRS's first haulage brokerage service to provide clearance for one-ton lots and over (CM September 30), is going very well. ot)
While at Southern, John Farrant, the managing director, and Geoff Bishop, marketing director, told him that, within two weeks of commencing the service, demand had increased by 20 per cent. This is the target budgeted for by the end of the year. "We are not looking for a new Klondyke," said John, "but we are diversifying our services so that we respond to local needs."
I understand the language is a lot more complicated than the Clearfreight set-up.
A response interface situation? Now what can that be in ordinary language?
Perhaps it means an opportunity, meeting market demand, or delivering an order. Who cares, if it makes money?